http://www.centralrichmondsf.com/wireless-autodial/
Wireless Autodial
Wireless Autodial
Mobile Marketing 101
Although we’re trend watchers, we’re not bandwagon jumpers. We don’t seek to build things just because they’re popular. We build things that make sense for our clients. Still, when a tidal wave is coming (or arguably already here) we have to chime in.
So here’s a pocket guide to marketing to your pocket.
Mobile Websites
Same but smaller?
You might be surprised to find that your website may already be viewable on many phones. Phone browsers are pretty much like regular browsers and if your site doesn’t have a lot of Flash, it may work just fine. It’s a small thrill the first time you see your site on a small screen if you can wait for it to load. But then, look how small it looks….zoom…scroll…zoom…click…
If you really want your site to fit in their pocket, it should be tailored to fit properly. Unfortunately, it’s basically impossible to make your site work well on both a full-size browser and a mobile device. However, if you build one site for full-size users and another for mobile devices (the preferred approach), the site can automatically detect which medium your visitor is using and send them to the correct pages.
Building a mobile version of your site means adapting the design, content and the features.
- Design – Simplify the design. Consider a one-column layout. Use few graphics both to save space and load time.
- Content – If writing for websites is about being brief, writing for mobile sites is even more so. Remember, you’ve got about one tenth as many screen pixels. Turn your sections into single pages and your paragraphs into sentences.
- Features – Some features fit nicely with smart phones, such as Google maps, blog and Twitter feed integration, galleries and video. But keep in mind that download times on smart phones are a lot slower than most full-sized browsers
Example: visit http://www.orbitmedia.com on your cell phone – notice how you’re redirected to the mobile site (http://m.orbitmedia.com)? Compare it to the regular site. You may get some ideas on how a mobile website design is a bit different.
Mobile Applications
Make an app for that…
Unlike mobile sites, these are downloaded and installed from the marketplace on your phone (such as the iTunes store). We’re talking about small, self-contained programs that don’t use a browser. So what are you thinking?
I want to get rich quick by making the coolest new iPhone application.
Selling apps is big business. By 2012, more money will be spent on mobile apps than on music CDs. Keep in mind that the most popular applications are games, followed by mobile shopping and social networking apps. The best apps have great usability, integrate with other systems and often take advantage of sensors on the phone. The best apps are made by masters of both design and technology. Its also important to note the app users have a low attention span in that 95% of apps aren’t used a month after download and or that only 20% get touched the day after downloading.
I want to promote my existing business.
You need to think about your audience (What would they like? How can we help them?) and your marketing plan (How can this help us?). Unless your app answers both these questions beautifully, go back to the drawing board.
Either way, you need a great idea. Remember that great ideas are usually simple. You also need a marketing plan. Don’t assume that it will catch on like mobile wildfire.
SMS Marketing
txt msgs
The original way for marketers to appear on someone’s phone is to text them. Like any outbound marketing, the results will be based on the how receptive the recipient is. In other words, it’s about the quality of the list.
If you want to try, you have to build a list of mobile phone numbers carefully, making sure that everyone is interested in what you’re going to send them. As you may already know, an unwanted text message is a real annoyance. Beyond that, it’s illegal. The CAN-SPAM Act of 2003 tells recipients complain to the FCC if they receive “any autodialed text message on your wireless device, or an unwanted commercial message to a non-wireless device from a telecommunications company or advertising a telecommunications company’s products or services.”
I’ve seen SMS marketing work for a few kinds of companies:
- Non-profits with dedicated supporters
- Entertainment venues with young, loyal followings.
Do you know other groups finding success with SMS? Comment below.
Ready to try? A word of caution: Sending text messages will cost you (you’ll need to work with an SMS marketing company) and may also cost your recipients. Ever heard the phrase “standard text messaging rates apply”?
Before you jump in, ask yourself if you’re getting all the results you can with Twitter, which is similar but easier to use and measure. It’s also free.
Bottom Line
There are more ways to reach your audience today. We have more inboxes than ever before and mobile marketing is connected to most of them. Of the seven inboxes shown in Figure 1, six of them could be in your customer’s pocket! Stay open to new ideas, consider your audience, and keep one eye on the small screen.
Figure 1:
Proliferation of Inboxes
This timeline shows how the number and types of inboxes have grown over time. It also shows the approximate dates for mass adoption.
About the Author
As a Principal and Strategic Director at Orbit Media Studios, Andy draws on his knowledge of marketing, usability, and interactive design to lead strategic planning for the firm and its clients. Orbit specializes in Web, print, and video design & development. Orbit Media Studios
LaserShield Wireless Home Alarm Product Demonstration
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $8.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Swirly Tree 6 – Vinyl Wall Decals Murals Stickers Art Graphic – 58H x58W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Basketball Dunk – Vinyl Wall Decals Murals Stickers Art Graphic – 60H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Shawn Interrupted $1.99 … |
|
|
Defending Polygamy $1.99 … |
|
|
America’s Funniest Home Videos: Sports Spectacular $3.17 AMERICA’S FUNNIEST HOME VIDEOS:SPORT – DVD Movie… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
REN Tamanu High Glide Shaving Oil $27.00 Results: Shaving is easier and closer; skin feels fit, nourished and supple…. |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Samsung CY-STC1100 Smart TV Camera $189.99 Connect with faraway friends and family with Skype video calling. Real HD video call and autos focus with built-in mic. Skype -certified 720p HD Auto Focus 4 microphones Swivel neck LED D6500 Series and Up Plasma D8000 Series… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Maidenform Women’s Microfiber Boy Shorts #40760 $10.00 You will feel fun, flirty, and fabulous in our Maidenform® Microfiber and Lace Boyshort! Delicate and feminine styling Scalloped lace detailsSoft fabricationComfortable all day wearInner lining made of 100% cottonStretches to move with the body for a flexible fitLow rise styling is perfect under today’s fashionsFabric content Body: 89% Polyester, 11% ElastaneInner Lining Made Of 100% Co… |
|
|
Lilyette Women’s Minimizer Sew-Free Underwire Bra #921 $32.00 Our Lilyette® Sew-Free Tailored Minimizer with Embroidery is the ultimate Minimizer®as it offers both femininity and functionality! Minimizes size – not shape Soft and comfortableBeautiful sew-free designProvides uplift shapingOpaque coverageSmooth backFeminine embroideryFabric ContentCups: 88% TACTEL® Nylon, 12% Lycra ElastaneBacks: 78% Nylon, 22% Lycra®ElastaneExclusive of De… |
|
|
Maidenform Women’s Custom Lift? Tailored Satin Demi Bra #9729 $33.00 Our Maidenform® Custom Lift® Tailored T-Shirt Bra was uniquely designed to give you the perfect lift for your cup size! Each cup size is designed with its own unique lift feature to custom fit your bra size Satin fabrication is soft to the touch Lies flat under clothesSeamless Uplift and Shaping Fabric Content80% Nylon, 20% Lycra® ElastaneBack Lining: 84% Polyester, 16% Lycra®, Ela… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $28.65 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Alex Color A Flower Bag $20.86 Dazzling flowers| This fashionable bag measures 14?W x 11?H x 4?D – big enough for school books and binders. Includes 6 permanent markers in a cool pouch that can be colored, too|… |
|
|
Rocket Dog Women’s Clover $39.95 Complete your trendy nautical style with this super casual step-in flat featuring a washed canvas upper with frayed seam accents, striped elastic detailing and raffia wrapped sole. By Rocket Dog Product Information • Heel Height – Flat • Material – Canvas • Toe – Round CALIFORNIA PROP 65 WARNING: Bakers strives to provide safe and environmentally friendly products. However, materi… |
|
|
Carlos by Carlos Santana Women’s Kino Boot $168.99 • Turn up the heat with this over-the-knee boot • Synthetic upper with ruched detail • Side zipper closure • Synthetic lining • Traction outsole • Lightly padded footbed • 4-1/2″ heel height with 1″ platform … |
|
|
David Tate Women’s Fresh $89.95 • This update to the perennial favorite is just the ticket for dressy days • Croco-print leather or nappa leather upper with squared toe design • Tricot lining • Cushioning foam insole • Flexible rubber sole • 1-1/4″ heel height … |
